Led the regional rollout and adoption of Salesforce CRM and Conga CPQ, replacing fragmented practices with a governed, data-led quotation ecosystem spanning diverse markets and teams.
Across 27 countries, quotation practices varied widely. Local teams used different tools, pricing logic and approval flows, making it impossible to compare deals, forecast accurately or ensure governance. The result was slow response times, inconsistent pricing and a fragmented customer experience.
Led the regional rollout of Salesforce CRM and Conga CPQ as a unified quotation platform. Established common data models, pricing rules and approval workflows while allowing controlled local flexibility. Built a governance framework with clear roles, KPIs and escalation paths. Invested heavily in adoption—training, change management and embedded support—so teams understood and trusted the new system.
The transformation created a single, governed quotation ecosystem spanning 27 countries. User adoption exceeded 85%, quotation response times improved by 30%, and the platform now supports approximately $1B in annual bid volume with full traceability and compliance.
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