Led commercial process transformation across 15 local divisions in AMEA countries, managing $1B in bids, driving CRM/CPQ adoption, and centralizing sales ops via a Common Operations Team. Delivered $MM+ in efficiency gains through digital automation, pricing governance, and dashboard analytics.

• Spearheaded the rollout of Salesforce CRM and Conga CPQ across 15 countries, managing ~$1B bid volume with a 20% hit rate and >85% adoption rate; standardized quoting, accelerated response time by 30%, and enhanced global sales agility.
• Automated the quote-to-cash workflow by integrating Salesforce with SAP OMS, cutting internal follow-ups by 60% and reducing quote-to-order cycle by 40%, significantly improving customer satisfaction and throughput.
• Implemented a harmonized digital pricing governance model across 15 countries and 2 business lines; improved pricing discipline and increased average margin realization by ~15%.
• Designed Power BI dashboards covering sales pipeline, backlog, and delivery metrics; reduced manual reporting workload by 70% and enabled real-time, data-driven decision making.
• Onboarded multiple countries into a Common Operations Team (COT) model with clear SOPs and KPI benchmarks; ~85% of quotes now centrally managed, optimizing resource utilization and ensuring process consistency across the region.
• Acted as regional transformation partner for ABB’s Global Tools Team, piloting new platforms and influencing global CRM and sales ops design based on AMEA best practices.

Built and operated a greenfield factory under Saudi localization mandates, securing regulatory compliance and achieving 35% faster delivery. Integrated factory and commercial operations, winning $18M+ in certified tenders.

• Led greenfield setup of ABB’s local instrumentation manufacturing and integration unit; secured full regulatory compliance and certifications, reduced lead time by 35%, and created 20+ local jobs under IKTVA guidelines.
• Integrated factory quoting with Apttus CPQ and SAP to align sales and production; improved forecast accuracy and delivery TAT by ~25%, boosting competitiveness in mega-project bids.
• Secured 9COM certification from Aramco and SABIC; enabled participation in $2M+ tenders and directly contributed to winning an $18M project within the first certification cycle.

Standardized bid processes across MEA countries, digitized CPQ workflows, and boosted win rates from 11% to 20%. Improved master data and drove regional alignment through Core-Flex harmonization.

• Launched the Common Operations Team model across 6 MEA countries; digitized bid workflows, improved bid submission timeliness from 70% to 95%, and doubled win rate from 11% to 20%.
• Co-led global upgrade of Apttus CPQ by nominating and coaching MEA SMEs; ensured faster adoption and aligned tool features to regional requirements.
• Drove master data quality campaign across countries; reduced "unassigned" order entries and achieved >98% clean data, saving ~$20K per country in admin cost.
• Delivered harmonized processes across borders using a Core-Flex model; optimized manpower and enhanced process compliance across the HUB.

Scaled revenue from $10M to $36M by improving sales ops infrastructure and accelerating bid readiness. Led multi-country coordination and grew service revenue by 220%.

• Introduced local COT structure and streamlined pre-bid checklists; reduced bid delays by 50% and increased win ratio threefold, growing revenue from $10M to $36M.
• Aligned operations across UAE, Qatar, Oman, Kuwait, and Pakistan via common reporting cadences and joint review frameworks; improved EBITA by 3%.
• Reengineered service operations and introduced SLA monitoring; cut resolution time by 35% and grew service revenue from $2.5M to $8M.

Held progressive roles in engineering, project delivery, and system integration; executed gas analysis and FTIR automation projects; supported global ABB clients across sectors including energy, water, and heavy industries. Also, I served as Technical Support Specialist for CGA & FTIR for 8 years.